United Arab Emirates – (August 31, 2022) – Asian Chess Federation and Australasian-based VADR Media are pleased to announce that they have entered into an exclusive long-term partnership with the creation of Checkmate live. The strategic partnership sees Checkmate live becoming the Asian Chess Federations’ official online tournament platform, data and broadcast partner.
Asian Chess Federation General Secretary Hisham Al Taher (left) and John McRae, Founder and Managing Director of VADR Media.
The Asian Chess Federation (ACF) is the international governing body of chess across the Asian Continent. Its membership comprises 52 national federations across Asia, the Middle East and Oceania. Its headquarters are in Al-Ain, United Arab Emirates and its President is His Highness Sheikh Sultan Bin Khalifa Al Nahyan.
VADR is an executive production firm established 2008 that produces and promotes new media, sports and entertainment. They ventured into esports in 2015 when they launched Let’s Play Live and subsequently grew it into Australia and New Zealand’s largest independent esports provider.
Asian Chess Federation General Secretary Hisham Al Taher (center) signing the contract with John McRae (right), Founder and Managing Director of VADR Media, witnessed by David Jenns, Principal of White Wolf Strategies.
Checkmate live is a new web3 initiative by the VADR team focused on producing and broadcasting linear and online tournaments for a new generation of players. At its heart is a skills-based platform that provides the opportunity to compete and also win cash prizes, credits, and in-game assets and an XR-led, esports-first international chess series.
The project is VADR’s second major play in the gaming and esports space with its recent sale of Let’s Play Live, Oceania’s largest esports tournament platform and linear and online broadcaster which it launched in 2016.
His Highness Sheikh Sultan Bin Khalifa Bin Shakboot Al Nahayan, President Asian Chess Federation (ACF), commented:
“Technology has played an important part in the journey and development of sports over the years, often overlooking chess. In recent years, the onset of online gaming and internet improvements has enabled greater access globally. The lack of effective integrity measures for online chess has also been a concern for the community hindering greater involvement. The partnership with Checkmate will allow the Asian Chess Federation to deliver competitive online tournaments and increase opportunities for our players. A key determining factor in the decision to partner with Checkmate was their commitment to improving the integrity of online chess and their ability to successfully create a solution that satisfies ACF’s vision for the future. Once launched, ACF will be able to host official online events that are inclusive, equitable and will provide even greater access for our members.”.
“We are delighted to have partnered Checkmate with the Asian Chess Federation and are extremely grateful for the support of His Highness Sheikh Sultan Bin Khalifa Bin Shakboot Al Nahayan. It was fortuitous that both His Highness and ACF Secretary General Hisham Al Taher also share our passion for chess and esports. We all jointly recognize the ability for competitive online chess to connect mates (friends), generations and nations”, said VADR Founder and Managing Director John McRae.
It is estimated up to 700 million people play the 1500-year-old skill-based game. COVID-19 had a marked impact on its increasing popularity along with the release of Netflix hit mini-series ‘The Queen’s Gambit’ in 2020. This growth has seen a significant increase in chess being streamed online by influencers, major esports teams signing professional players and record online viewership numbers.
It is estimated that up to 420 million of these players are aged between 18-34, which is the same demographic that has also seen brands increasingly flock to esports. Online chess, however, has several advantages over other esports, including higher female participation, greater brand hygiene and the ability for international competitions to be played online as it is asynchronous (turn by turn). The growth and popularity of online chess has also been positive for over-the-board chess, as recently demonstrated by over 2000 players from 185 countries competing at the FIDE Olympiad in India earlier this month.
A key focus for the Checkmate team since they started their planning was to improve the integrity of online Chess matches. The advent of online play, AI and Chess engines has been a boom for the game, but it has also been a major barrier to competitive online play due to the misuse of these technologies for cheating.
“We identified the problem of online cheating and its impact on fair play early on and believe we have resolved this issue, although we are realistic that it will be an ongoing battle as players continue to try and game the system. We have achieved this through a mix of proprietary AI exclusive to Checkmate and existing technology, partnerships and the development of a strong integrity programme. As part of its roadmap, Checkmate will be releasing a third-party module for associations, federations and tournament organizers who wish to benefit from these efforts”, said McRae.
Checkmate’s take on chess, the world’s oldest game, will launch in Q1 2023 on Web and Mobile.
Interested parties can sign up at www.checkmate.live to hear further announcements.
Media Contacts:
Asian Chess Federation
Hisham Al Taher
Secretary-General
Asian Chess Federation
asianchessfederation@yahoo.com
Checkmate
John McRae
Managing Director
VADR Media
john@vadr.media
+61421001766
